We believe that knowledge is best delivered through audience interaction. Therefore every social media strategy is different, as every research project has different communication needs. We develop the right approach for you to start a dialogue with your partners, the public or journalists and share issues, knowledge and topics you care about.
LinkedIn is a prime tool for reaching stakeholders – those people who could have an interest in your research. The different interest groups on LinkedIn allow us to make the right connections for your specific research area or for a particular aspect of technology.
On Twitter you can find a lot of nonsense, but there is an amazing amount of knowledge lurking there too. You can follow companies, research institutions or individuals who may be interested in your content. You can mention these in your own posts and react to theirs. This may lead to a dialogue, with others joining along the way and a crowd following may form. Now that’s how you get people to spread the word about you and your research.
If size matters, Facebook is still a must. One billion users - but you still need to have a fine-tuned strategy if you are to reach and interact with them effectively.
ResearchGate
ResearchGate is the largest social network for scientists and researchers to find collaborators, share their publications or simply ask or answer questions. As it connects to a large 15 million-strong scientific community, the site can play a pivotal role in the social media campaign of your scientific institution or research project.
Youtube
youtube is mainly known as a website for videos, but in fact its features are very similar to those of a traditional social network: users can comment on a video, ask questions and start a dialogue. Therefore if videos play an important role in your overall communication plan, then youtube could well be a key social media site.
Other networks
There are many other networks that connect people with a special research interest. There are forums on nanotechnology, food processing or smart buildings that may be relevant for your target group.
